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About FeelBetter

Building the Future of Patient Health

Our Story 

At some point, nearly everyone becomes a caregiver, whether for a newborn, an aging parent, or a partner. The sheer volume of health data, new research, and updated guidelines makes it challenging for clinicians, caregivers, and patients to stay informed about the information needed to make complex health decisions.

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Coming from the pharmaceutical and technology sectors, our founders saw a gap in how AI and automation were being applied in healthcare, particularly in medication management and clinical care. Patients on multiple medications were falling through the cracks, and the tools available to clinicians couldn’t keep pace with the complexity.

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In 2019, FeelBetter was founded to close that gap. Our clinically validated platform, powered by more than 20 years of clinical and pharmacy data, identifies and prioritizes patients based on strategic goals and generates personalized, evidence-based interventions, treatment plans, clinical summaries, orders, and follow-up plans within existing EHR workflows.

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Today, FeelBetter supports more than 450,000 patients across health systems, ACOs, and long-term care organizations, delivering measurable clinical, operational, and financial impact at scale.

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2019
Founded in Boston and Tel Aviv

450K+
Patients served across health systems, ACOs, and long-term care

20+
Years of clinical and pharmacy data powering our platform

Built by a multidisciplinary team

Led by an interdisciplinary team of physicians, clinical pharmacists, engineers, technologists, and health and business leaders, FeelBetter is headquartered in Boston and Tel Aviv. Our team brings together deep healthcare and technology expertise to improve patient care through better medication management.

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Liat Primor

Co-Founder and CEO

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Yoram Hordan

Co-founder and COO/ CTO

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Adva Tzuk Onn

Chief Medical Officer

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Rotem Erlich

VP R&D

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Leadership

Board Members

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Michal Geva 

Board Member 

Partner, TriVentures/ARC

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Eran Lerer

Observer

Managing Partner, Shoni Ventures

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Keren Kopilov

Observer

Partner, Firstime VC

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Dr. Muli Ben Zvi

Observer

Chairman, Bank Leumi

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Observer

Co-Founder, Random Forest VC

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Observer

Principal, TriVentures

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Advisory Board

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Clinical Advisor

VP, Atlantic Health & President, Atlantic ACO​​

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Clinical Advisor

Professor, General Internal Medicine,  Brigham and Women's Hospital​​

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Marketing & Business Advisor

Former CMO, Teva

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Ezekiel J. Emanuel, MD, PhD

Healthy Policy & Business Advisor

Vice Provost for Global Initiatives, University of Pennsylvania​​

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Susan Mashni, PharmD

Clinical Advisor

Former Chief Pharmacy Officer, Mount Sinai & Mercy Health​

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Mike Phillips, MD, MBA 

Business Advisor

Former CMO, Rise Health & Managing Director of Intermountain Ventures ​​

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Contact Us

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