top of page

About FeelBetter

Our vision:

Our mission:

A world where all healthcare stakeholders proactively apply a personalized and preventive approach to patient care, leveraging clinical and pharmacy data.

To power personalized, value-based care via actionable medication management across the patient journey

Our Co-founders Story

At a certain point in time, each one of us becomes a caregiver; it can be to your newborn child, your elderly parents or your partner.
Today there is so much information available, be it patient-specific health data or continuous new research or new guidance that is published, that it is impossible for the clinician/ caregiver/ patient to always be aware of all that needs to be considered for complex patients’ health decisions.

WhatsApp Image 2022-03-10 at 08.39.59.jpeg

Coming from the pharmaceutical and deep high-tech sectors, we were surprised by the gaps in how automation, big data and machine learning are used in other industries compared to how they are implemented in healthcare in general, and specifically in the pharmacology and clinical settings.

In 2018, we decided to establish FeelBetter in order to leverage advanced technology and leading-edge machine learning to empower providers, clinicians, caregivers and patients. 

By providing patient-specific decision-support solutions that can identify those patients that are at-risk and provide insights regarding their gaps in care, we can improve the patient’s wellbeing and their health outcomes.

FeelBetter combines the clinical and pharmacology expertise of our clinical team together with advanced algorithms and machine learning led by our technology team, to create Pharmaco-Clinical Intelligence that has already improved clinicians’ decisions and patient outcomes at scale.

Our employees, investors and board members are a combination of health and technology leaders with balanced representation of both genders.

The Team


Liat Primor

Co-founder and CEO

  • Grey LinkedIn Icon

Yoram Hordan

Co-founder and COO/ CTO

  • Grey LinkedIn Icon

Adva Tzuk Onn

Chief Medical Officer

  • Grey LinkedIn Icon

Rotem Erlich


  • Grey LinkedIn Icon

Assaf Wolowelsky

Data Expert

  • Grey LinkedIn Icon

Julian Pani

Software and ML engineer

  • Grey LinkedIn Icon

Roy Ashcenazi

Senior Software engineer

  • Grey LinkedIn Icon

Amal Haj Yahya

 Pharm.D Specialist

  • Grey LinkedIn Icon

Stella Fuchs

 Pharm.D Specialist

  • Grey LinkedIn Icon

Sofia Rabinovich

 Pharm.D Specialist

On the Board: 


Orli Tori

Board Member

Partner at TriVentures/ ARC

  • Grey LinkedIn Icon
Muli ben zvi.jpg

Dr. Muli Ben Zvi


  • Grey LinkedIn Icon


Founding partner Random Forest VC

  • Grey LinkedIn Icon
Keren Kopilov.png

Keren Kopilov


Partner at Firstime VC

  • Grey LinkedIn Icon

Eran Lerer


Managing Partner at
Shoni Health Ventures

  • Grey LinkedIn Icon

Advisory Panel:


Clinical Advisory

  • Grey LinkedIn Icon
dPwefc0Q (1).jpeg

Business Advisory

  • Grey LinkedIn Icon

Ari Brenner

Business Advisory

  • Grey LinkedIn Icon

Ezekiel J. Emanuel, MD, PhD

Clinical Advisory

  • Grey LinkedIn Icon

Thanks for submitting!

bottom of page