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About FeelBetter

Building the Future of Patient Health

Our Story 

At some point, everyone becomes a caregiver, whether for a newborn, an elderly parent, or a partner. The sheer volume of health data, new research, and updated guidelines makes it challenging for clinicians, caregivers, and patients to stay informed about all the factors necessary for complex health decisions.

Coming from the pharmaceutical and technology sectors, our founders noticed a significant gap in the application of AI and automation in healthcare compared to other industries, particularly in pharmacology and clinical settings. Patients on multiple medications were falling through the cracks, and the tools available to clinicians couldn't keep pace with the complexity.

In 2019, we founded FeelBetter to bridge that gap. Our clinically validated platform, trained on over 20 years of clinical and pharmacy data, identifies and triages patient populations aligned with strategic priorities, generating personalized, evidence-based recommendations, clinical summaries, orders, and follow-up plans integrated directly into existing EHR workflows.

Today, FeelBetter serves 400,000+ patients across health systems, ACOs, and long-term care providers, improving patient outcomes and safety, reducing total cost of care, and helping healthcare organizations achieve measurable clinical, operational, and financial impact at scale.

2019
Founded in Boston and Tel Aviv

400K+
Patients served across health systems, ACOs, and long-term care

20+
Years of clinical and pharmacy data powering our platform

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Led by an interdisciplinary team of physicians, clinical pharmacists, engineers, technologists, and health and business leaders, FeelBetter is headquartered in Boston and Tel Aviv. Our diverse team of health and technology leaders is committed to improving patient outcomes at scale.

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Leadership

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Liat Primor

Co-Founder and CEO

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Yoram Hordan

Co-founder and COO/ CTO

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Adva Tzuk Onn

Chief Medical Officer

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Rotem Erlich

VP R&D

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Board Members

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Michal Geva 

Board Member 

Partner, TriVentures/ARC

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Eran Lerer

Observer

Managing Partner, Shoni Ventures

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Keren Kopilov

Observer

Partner, Firstime VC

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Dr. Muli Ben Zvi

Observer

Chairman, Bank Leumi

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Observer

Co-Founder, Random Forest VC

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Observer

Principal, TriVentures

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Advisory Board

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Clinical Advisor

VP, Atlantic Health & President, Atlantic ACO

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Clinical Advisor

Professor, General Internal Medicine,  Brigham and Women's Hospital

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Marketing & Business Advisor

Former CMO, Teva

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Ezekiel J. Emanuel, MD, PhD

Healthy Policy & Business Advisor

Vice Provost for Global Initiatives, University of Pennsylvania

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Susan Mashni, PharmD

Clinical Advisor

Former Chief Pharmacy Officer, Mount Sinai & Mercy Health

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Mike Phillips, MD, MBA 

Business Advisor

Former CMO, Rise Health & Managing Director of Intermountain Ventures

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Our Team 

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Amal Haj Yahya

Head of Clinical Ops

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Jessica Gordon

Clinical Pharmacist

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Rachelli Gothard

Office Manager

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Matan Milles

Clinical Pharmacist

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Julian Pani

Head of AI

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Kristina Redgrave

Head of Marketing & Growth

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Shahar Dekel

Data Analyst

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Shir Rosen

UX Designer

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Tammy Berger

Backend Developer

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Contact Us

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Thanks for connecting!

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